PRIVACY STATEMENT Last updated: May 2011 We are committed to protecting your privacy, while delivering software that brings you the performance, power and convenience you desire in your mobile device and services. This privacy statement describes the data collection and use practices of Museums Mobile software and services. Collection and Use of Your Information As part of your use of Museums apps and related services, we will collect some information from you in order to enable the features you are using and provide the service(s) or carry out the transaction(s) you have requested or authorized. Information we receive may also be used to analyze and improve our products and services. Certain information we collect from you is used for displaying content that is customized to your interests and preferences. Collection of Standard Information about Your Device When you use software with Internet-enabled features, information about your phone ("standard device information") is sent to the websites you visit and online services you use. We use standard device information to provide you with Internet-enabled services, to help improve our products and services, to help keep your software up to date, to certify your device and for statistical analysis. Standard device information typically includes information such as your IP address, operating system version, browser version and regional and language settings and a unique ID we generate for your device. In some cases, standard device information may also include a hardware ID, the first six digits of your International Mobile Subscriber Identity (IMSI) or other device identifiers that indicate the device manufacturer, device name, version and mobile operator. If a particular feature or service sends information to us, standard device information will be sent as well. Information Shared with Others Your personal information will not be transferred to third parties without your consent. We may access or disclose information about you, including the content of your communications, in order to: (a) comply with the law or respond to lawful requests or legal process; (b) protect our or our customers rights or property, including the enforcement of our agreements or policies governing your use of the services; or (c) act on a good faith belief that such access or disclosure is necessary to protect the personal safety of our employees, customers or the public. We may also disclose personal information as part of a corporate transaction such as a merger or sale of assets. Information Storage and Transfer Information that is collected by or sent to us by Windows Phone 7 may be stored and processed in Slovenia or any other country in which we or our affiliates, subsidiaries or service providers maintain facilities. Security of Your Information We are committed to helping protect the security of your information. We use a variety of security technologies and procedures to help protect your information from unauthorized access, use or disclosure. Location Services Information Collected or Stored and How It's Used On mobile devices, "location services" refers to the phone software and online service that is used to determine the approximate location of your phone and provide location to the applications or websites you allow to access your phone's location. If you allow an application or website to access your phone's location, each time it requests location, information about nearby cell towers, Wi-Fi access points, and available Global Positioning System (GPS) information may be collected by Microsoft's location service and used to help determine the approximate location of your phone. For example, if you have Wi-Fi enabled on your phone, the Media Access Control (MAC) addresses and signal strength of Wi-Fi access points available to your phone will be collected by Microsoft's location service. If you are connected to a cellular network, identifiers of the cell towers available to your phone will be collected. If GPS is available, the latitude, longitude, speed, and direction of the phone provided by the GPS may be collected. Microsoft collects this information only if you allow a website or application to access your phone's location. Based on the information received, the location service will determine your phone's approximate location and provide it to the requesting website or application. The location service provides the latitude, longitude, speed, direction, and altitude of your phone. It does not provide information about available cell towers or Wi-Fi access points or any phone identifiers. We do not store any information that could directly identify you, such as your name, phone number, email address, or address or information that could indirectly identify you, such as unique device identifiers, with the information received by our location service and we don't use any information received by our location service to identify or contact you. The information received and stored by the location service is only used to provide location to requesting applications and websites and to update and improve the accuracy, efficiency, and reliability of the location service. Your Choices: Before an application can access your device's location, you must agree to allow access. You can later enable or disable an application's access to your phone's location in the application's settings. To disable access to your phone's location by all applications, go to Settings > Location and toggle the location switch to Off. If you later toggle the location switch to On, your application-level location settings will be restored. Changes to this Privacy Statement We will occasionally update this privacy statement to reflect changes in our products, services and customer feedback. We encourage you to periodically review this privacy statement to stay informed about how we are protecting your information. More Information We welcome your comments regarding this privacy statement. If you have questions about this statement, believe that we have not adhered to it or would like to request access to the personal information we've collected, please contact us.